Trends come and go, but classic style is forever. Based on this axiom, many fashion powerhouses behind bestselling luxury watches launch ingenious marketing campaigns, which never cease to attract the attention of stylish, deep-pocketed consumers. 

Rolex put it’s research and development teams and foundrymen to work. It didn’t take the great minds at Rolex very long to create and patent their own pink gold alloy: Everose Gold. Everose gold contains at least 76% gold and a little more than 2% platinum.