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Cartier VS Bvlgari Watches: Which is the best?

Cartier VS Bvlgari Watches: Which is the best?

Cartier and Bvlgari are extremely prominent in the worlds of fashion, high-end jewelry, and luxury timepieces. Let's take a closer look at them to assist you to decide which is best and which is ideal for you.

Two well-known luxury brands face off in a comparison to determine which is the finest.

These two names are extremely prominent in the worlds of fashion, high-end jewelry, and luxury timepieces. Let's take a closer look at them to assist you to decide which is best and which is ideal for you.


We are frequently asked, "Which is better, Cartier or Bvlgari?" or "Is Cartier better than Bvlgari?" This might signify a number of things, so let's start with one of the more prevalent scenarios for this question. We're here today to talk about their high-end timepieces. We shall compare them on a variety of levels. You can use the links below to browse the article to the section of comparison that most interests you.

Overview and Historical Background

These two companies are among the most prestigious and well-known in Haute-joaillerie, the world of high-end jewelry for the wealthy and famous. Over the years, they've shifted their focus to exploring watchmaking and other luxury products and services such as fragrances, bags & accessories such as belts, and, in the case of Bulgari, even luxury resorts, hotels, and a few restaurants.

Both brands have been around for almost a century and are at the pinnacle of the fashion world. Cartier was established in 1847 and is headquartered in Paris, France. Bulgari was established in 1884 and is based in Rome, Italy.

Cartier has been dubbed "the jeweler of kings and the king of jewelers" by King Edward VII of the United Kingdom. Their famed ring, bracelet, necklace, and earrings designs are among the best in the business, and women adore them. Today, though, we'll concentrate on the watchmaking aspect of their business to determine whether BVLGARI or Cartier is the better choice for you.

Cartier is frequently credited with creating the first wristwatch, albeit there is some controversy on this point because technically, Patek Philippe created the first, which was a ladies' timepiece. 

Cartier, with their global fashion impact, was able to popularize the wristwatch in 1904, at a time when pocket watches were used. The Santos wristwatch was named after Louis Cartier's pilot buddy, Alberto Santos-Dumont, who complained about trying to operate his pocket watch while flying an airplane.

Bulgari has a slightly shorter history in the world of watchmaking, with the first known BVLGARI wristwatches dating back to the early 1920s.

Brand Recognizability

According to Forbes' 2020 study on the most valuable brands, Cartier has more than $6 billion in yearly revenue and a brand value of $12.2 billion. It is also the world's 56th most valuable brand. BVLGARI, on the other hand, does not feature on this list at all, despite the fact that they are a prominent and valuable brand.

According to Statista, Bvlgari's brand value in recent years has been 4.613 billion Euros ($5.412 billion at the time of writing). While BVLGARI did not make Forbes' list of the top 100 brands, as Cartier did, they are ranked #45 on Netbase's ranking of the top 50 most adored brands in Europe. However, according to the same research, Cartier still outranks BVLGARI at position #32. Because these are both well-known brands, if you wore one of their watches, people would notice. Cartier, on the other hand, may receive substantially more attention.

Craftsmanship & Horology

Cartier and Bulgari have both made significant contributions to the art of watchmaking. They also do it in grand style! They each have a large selection of timepieces with hundreds of models to pick from. They also make hand-wound, self-winding, and quartz (battery-powered) watch movements. Pieces in stainless steel, as well as precious metals such as gold, can be found in almost any collection from these watchmakers. Many will also have diamond bezel rings to highlight the brilliance of the piece in terms of embellishments.

Many high-end jewelers, including Tiffany, Harry Winston, and Van Cleef & Arpels, have ventured into watchmaking. Having said that, both manufacturers in this comparison, as well as several other luxury jewelers/watchmakers, have made high-complication watches, or mechanical wonders, if you will. These frequently include Tourbillons, Chronographs, Retrograde, Perpetual Calendar, Grande Sonnerie, Petite Sonnerie, Moonphase, Power Reserve Indicators, and other complications.

Both companies want to make ultra-thin timepieces. Cartier makes watches like the Cartier Drive Extra-Flat, which is driven by an ultra-thin hand-wound movement that is only 2.1mm thick. BVLGARI designed the Octo Finissimo Tourbillon Automatic, a highly intricate watch with a flying tourbillon movement called the Caliber BVL 288 that measures only 1.9mm thick with a case thickness of only 3.95mm, making it incredibly, crazily thin.

Both have movements that are expertly built, ornamented, and polished. Both BVLGARI and Cartier timepieces are exquisitely designed. Cartier watches have a more classic appearance, whilst BVLGARI watches have traditionally had a more avant-garde design with an aesthetically novel appearance. To see the visual distinctions between these two labels, utilize the links below to browse the collections.


The Cartier Tank Solo Quartz, a model with a quartz movement, is the lowest entry-level Cartier watch, with a list price of $2,480. The Cartier Ronde Solo Automatic 36mm, which has an MSRP of $3,250, is an entry-level mechanical model.

At the time of writing, their most expensive watch is the Cartier Secret Phoenix Décor watch, which costs $2.76 million dollars, has 3010 diamonds, and a total diamond weight of 80.13 carats.

The Bulgari B.zero1 Quartz 23mm, which has a list price of $2,850, is the cheapest entry-level BVLGARI watch. This brand's most affordable automatic watch model is the BVLGARI BVLGARI CarbonGold Automatic 40mm, which has an MSRP of $2,900.

At the time of writing, the most expensive BVLGARI watch is the diamond Men's Automatic Octo Tourbillon, which costs $734,000. It has a diamond-paved dial, a diamond-set clasp, and a diamond-paved casing. It features 484 diamonds in total, with a total diamond weight of 19.57 carats.

Value at Resale

Most people do not consider selling a watch before purchasing one. However, for really high-end watches, it is something to consider for a variety of reasons. For example, suppose you decided to trade in your watch for a new one. If you intend to sell it or preserve it in the family as an heirloom.

Many factors influence the resale value of a used watch. Things include the condition, the manufacture, and model, the edition (limited edition, special, or numbered edition), whether it comes with the original box and documentation, the remaining warranty period (if any), and where the watch was serviced. Many other factors are taken into account when valuing a pre-owned watch. Some brands, however, have a higher average resale value than others.


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