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The Complete Guide To New & Used Rolex Watches

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  • By Melisa L.
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The Complete Guide To New & Used Rolex Watches

Rolex is the world's largest seller of luxury watches. Buying Rolex watches the proper way requires knowledge and expertise. In our official Rolex buyers guide, we cover everything from comparing new and old Rolex watches to considering them as investments.

Comparing New and Used Rolex Watches

When comparing new and old Rolex watches, there is a lot to consider. Their availability, pricing, and condition are the most significant factors to consider while comparing them. Each explanation will contribute to a well-rounded education that will provide a unique grasp of the differences and similarities between new and old Rolex watches.


The availability of Rolex watches is the most discussed topic in the Rolex community. Rolex authorized dealers' cases are completely empty in today's atmosphere. The demand is so great that the Rolex backlog covers every collection and might run up to 5 years. This issue has become synonymous with the Rolex brand, driving many customers away. Just because it's nearly impossible to find new Rolex watches doesn't mean you can't get one today. The market for used Rolex watches is booming. With the increased prevalence of the gray market, private purchasers must now compete with big business when looking to purchase a new Rolex.

The gray market frequently acquires the hottest models and sells them for a huge profit. Although this isn't always the case, it's enough of a problem that Rolex has had to step in to try and remedy it.

Going through authorized dealers is the best way to get a Rolex at the best price. This process takes longer, but you are certain to acquire a genuine Rolex at the best price. If you're new to buying new or old Rolex watches, read our article on buying Rolex.


It may come as a surprise, but worn Rolex watches are more expensive than new ones. Rolex is in high demand in today's market. This has resulted in a scarcity, leaving many people empty-handed. Those who are unable to purchase a new Rolex will have to settle for a pre-owned model. Rolex owners appreciate the cost of ownership and will only part ways with them if the price is right. As a result, there is a huge price difference between new and old Rolex watches.

People frequently inquire, "How Much Is A Used Rolex?" and it is difficult to provide an answer because the market is constantly changing. What we can say is that pricing is only going up, and the premium rise varies by collection. Take a look at the Datejust, Submariner, GMT Master II, and Daytona collections, for example. The used Datejusts had the smallest price rise in this group, at around 20%, followed by used Submariners at 75%, used GMT Master II at 100%, and used Rolex Daytonas selling for 200%+ MSRP.

With market conditions like this, it's no surprise that Rolex is now considered an investment. Check out our Rolex investment guide for more information.


You might be surprised to learn that the condition of new and secondhand Rolex watches is likely to be similar. Rolex watches' robustness and lifespan have been one of the cornerstones that have helped the brand to rise to the top of the watch market. If properly maintained by Rolex service centers, it is not rare to see a 20-year-old Rolex function and appear as new.

The quality of vintage Rolex watches is so exceptional that many references sell for more used now than they do new. That is just amazing.

Obviously, watchmaking technology has advanced throughout time, but the Rolex standard has not. Even while Rolex movements like the 3230, 3235, and 3285 represent the pinnacle of manufacturing movements, their predecessors were all COSC approved. When you buy a Rolex watch, you may be confident that it will last a lifetime.

Where Can I Buy New or Used Rolex Watches?

When buying a new or used Rolex, customers have three alternatives. In our official Rolex buyers guide, we've covered three distinct ways to acquire a new or used Rolex watch. The best alternative is to buy new from an official Rolex authorized merchant. Purchasing pre-owned Rolex watches from alternative dealers and internet marketplaces is the next best option.

Buying Rolex from authorized dealers is the best option because you are guaranteed a genuine Rolex watch. Buying outside of that method may pose dangers due to the large market for counterfeit Rolex watches. When purchasing a second hand Rolex through non-authorized Rolex watch dealers and online marketplaces, trust is the most critical element to consider. Fake Rolex watches have become nearly indistinguishable from the real thing, making where you buy them even more crucial.

In our official buyers guide to buying new or used Rolex watches, we have broken down each channel and offered suggestions to trustworthy locations to buy new and used Rolex watches.

Official Rolex Retailers

The authorized dealer network is the ideal place to purchase a Rolex. The benefits of purchasing from Rolex Authorized Dealers include the greatest pricing and guaranteed authentic Rolex watches. The disadvantage is that it is tough to buy new and even more difficult to find the exact model you want.

Non-Authorized Rolex Dealers

This channel is made up of physical and online retailers all over the world. There are differing levels of dealer trustworthiness, inventory selection, and pricing. When choosing a watch dealer who specializes in used Rolex goods, it is critical to interview them before making a purchase to ensure that they are a firm you can trust.

What To Think About Before Purchasing A Used Rolex Watch

By reading our official Rolex buyers guide, you've taken the greatest first step. The best thing you can do for yourself is to educate yourself on all aspects of purchasing a Rolex.

When purchasing a used Rolex, it is critical to analyze the watch's market pricing, condition, and long-term value. Obviously, the pre-owned Rolex marketplace will be more expensive, therefore it's critical to buy at the proper price. Try to find the watch you want from a reliable vendor in good condition. This improves long-term value retention and wearability. If you can buy the used Rolex you desire while fulfilling all three guidelines, you'll be in great shape.

Popular Used Rolex Watches

Used Rolex Submariner

The Rolex Submariner is the most popular watch Rolex sells. This watch is the king of dive watches and the most recognizable watch in the world. Because the Submariner is generally reserved for top clientele at authorized dealers, buying a used Rolex Submariner is the only alternative for many. Used Rolex Submariners range in price from $13,000 to $23,000 for stainless steel and two tone references.

Used Rolex Daytona

It's difficult to find a watch that sells pre-owned for 2.5 times what it costs new. If you're not familiar with the Rolex Daytona, you should be immediately. Because of its high demand and popularity, used Rolex Daytona watches command a high price on the pre-owned market. Rolex just does not produce that many stainless steel Daytona watches, accounting for only 2% of total Rolex output. This scarcity has resulted in one of the best investment watches in contemporary history.

Used Rolex Datejust

Rolex Datejust watches do not attract the highest premium on the old Rolex watch market, but there are many of them to choose from. The Datejust is one of the most iconic watches in history, right up there with the Submariner, and Rolex makes a lot of them. Purchasing a used Rolex Datejust is a good option, especially if you can discover the exact configuration you want.

What Are the Most Difficult Rolex Watches to Find New?

Stainless steel sport watches are without a doubt the most difficult Rolex watches to acquire fresh. The stainless steel Daytona references, in particular, are the most difficult to obtain. Stainless steel watches are the most affordable Rolex models, which explains why they are the most difficult to get new.

Where Can I Buy A New Rolex?

When buying a Rolex, you have two options: new or used. Buying fresh is always preferable since you get the greatest price, but it's often difficult because availability is extremely limited. Your second choice is to buy a used Rolex, which is perfectly OK, but be wary of fakes and price gouging.

Can New and Used Rolex Watches Be Considered Investments?

Rolex watches, both new and used, can be considered investments. If purchased at the appropriate price, Rolex watches can outperform several stocks on the world's most popular exchanges. This has enticed numerous investors into the watch market, fueling gray market speculation.


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